Ivan Gastaldon Architects
Ivan Gastaldon specialises in bespoke architectural design, creating spaces that reflect his clients' visions and desired lifestyles. He combines traditional, heritage, and contemporary architectural design to strike a perfect balance for timeless living, with a mission to craft memorable spaces, not just for your current home,
but for generations to enjoy.
Industry
Architect
Brand Deliverables
Complete Brand Suite & Marketing Collateral
BRAND CHALLENGE
After separating from his long-term business partner of 30 years, Ivan faced the challenge of building a new Brand under his name, where previously he was a ‘silent partner’ and worked ‘behind the scenes’. He needed to re-establish his credibility within the marketplace and showcase his extensive and high-calibre portfolio.
Crucial to this, he had to convey that he didn’t simply design or renovate homes — his work was a true reflection and expression of his client’s desired lifestyle. Ivan’s meticulous attention to detail was exceptional in the industry, winning him a Fellowship by the Australian Institute of Architects for demonstrating a significant contribution to the architecture profession beyond his architecture practice.
We had to build a Brand that encapsulated his ability to evoke joy and unity within the home, and his unique ability to create timeless designs that positively impact future generations.
BRAND SOLUTION
We crafted the tagline "Fusing Feeling with Form" to encapsulate Ivan's emotional connection to his work. To highlight his craftsmanship, we incorporated Ivan's hand sketches into the branding, showcasing his ‘pen to paper’ technique—a rarity in
today's digitally dominated architectural field.
This approach not only emphasised the personal touch Ivan brings
to each project but also distinguished his work from the more common CGI methods. By placing Ivan at the forefront of the Brand, we personalised the business and established a deep connection with clients, whom began to trust him as soon as they started.
The BrandMark
We developed a complete Brand Strategy
and Visual Identity that encapsulated Ivan's expertise and craftsmanship. This included the design of a distinctive logo featuring his own hand sketch, which illustrated the intricacies of his work. The Brand Identity was supported by Brand Guidelines, Strategic Brand Positioning, and Art Direction.
Every element, from the elegant typefaces
to the sophisticated cool colour palette and asymmetrical design layout, was designed to be a timeless and high-quality representation of Ivan’s work.
The result is a classic, enduring Brand that not only stands the test of time but also vividly showcases Ivan’s creativity, intelligence and attention to detail across all processes, projects and platforms.
