Hello, I'm Karen
Founder — Creative Director, Speaker & Brand Coach at BRAND.4.PROFIT
I’m passionate about transforming creative potential into elevated, impactful and profitable outcomes for business owners, property developers and women in leadership wanting to build their own personal Brands.
Are you ready to discover the possibilities for your Brand?
I invite you to get in touch for a FREE Brand Insights & Discovery Session
We specialise in Strategic Business Branding | Property Branding | Personal Branding
Who we are
We are an integrated strategy, brand, design and implementation agency — using Brand as a strategic business tool to improve profit,
equity and Return On Investment.
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What I have learnt...
At 22, I started my first business 'Meissner Creative'. Here I designed high-impact Brands with a competitive edge for the corporate industry and worked alongside organisations such as Bupa, Xstrata and The University of Queensland.
In 2015 however, I had a key awakening which shifted my career. Designing a ‘Corporate Identity’ was all about a sleek visual appeal and competing with the market. ‘Brand’ on the other hand was so much more. It was about the culture of the organisation, their values, the vision and the relationships they had forged and nurtured. It was 'an experience' — a living and breathing entity with an emotional core.
From this awareness, Brand.4.Profit was born and grew through word
of mouth. I now combine my passion, skill set and 20-year industry experience to create Values-Driven and Purpose-Led Brands that generate more Impact and Profit.
I now educate business owners through
Brand Strategy Workshops, Personal Brand Masterclasses, Speaking Events & Brand Coaching.
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KAREN OSORIO
Our national & international clients range from
diverse industries — including government,
public & private sectors:
> AGRICULTURE
> ARCHITECTURE
> BUSINESS SERVICES
> CONSULTING
> COMMUNICATION
> EDUCATION
> ENERGY
> ENTERTAINMENT
> ENTREPRENEURS
> FINANCE
> FASHION
> LEISURE
> GOVERNMENT
> HEALTH CARE
> SPORT
> MINING
> PROPERTY
> RETAIL
Some of the Brands we have worked with
