Is your Brand really doing what you think it is?
Most people think of a Brand as the logo, colours, fonts and website — but that’s just the tip of the iceberg. In reality, only 20% of your Brand is your Visual Identity. The remaining 80% lies beneath the surface: your Brand Strategy. This includes your Brand Purpose & Positioning, Messaging & Tone of Voice, Brand Experience and Customer Touchpoints. These are the 5 Essential Brand Pillars that add depth (which may be missing from your Brand) and that drive true connection, trust and sustainable growth.
The Brand.4.Profit Strategic Brand Audit dives deep into these often-overlooked Essential Brand Pillars to reveal what’s working, what’s missing and where you’re leaving value on the table. It’s the ultimate pulse check for businesses that already have a Brand and are ready to evolve for greater impact, influence and profit. You’ll walk away with clarity, confidence and actionable next steps — delivered in one simple, strategic snapshot.
Why invest in an audit?
You’ve already invested time and money into your Brand — but if it’s not aligned with your business goals, audience needs or long-term vision, it could be costing you more than you think. This isn’t a generic design review. This is a clear-eyed strategic assessment of your entire Brand ecosystem across 5 Essential Brand Pillars.
The 5 Essential Brand Pillars
Your Brand is only as strong as the foundation it's built on. The 5 Essential Brand Pillars — work together to shape how your business is perceived, trusted, and chosen. When these Pillars are aligned, your Brand becomes more than just a look — it becomes a feeling, a reputation and a growth engine. These aren’t just design elements; they’re the strategic core of what sets you apart, connects with your audience and drives long-term profit and impact.
Brand Purpose & Positioning
Is it clear why you exist and what sets you apart?
Messaging & Tone of Voice
Is your communication consistent, aligned and compelling?
Brand Experience
How do clients feel when interacting with your Brand?
Customer Touchpoints
Is your website and online presence working with you?
Visual Identity
Does your look and feel actually reflect your value?
What you’ll walk away with
01.
Brand Scorecard:
Qualitative review across 5 Essential Brand Pillars.
02.
Insights & Gaps:
1–3 key insights per Brand Pillar.
03.
Growth Opportunities:
A strengths & opportunities summary.
04.
Strategic Next Steps:
Clear actions & recommendations tailored to your Brand.
05.
Walkthrough Call:
60-min 1-1 with Founder Karen Osorio Brand.4.Profit.
Not sure if you need a Brand Audit?
Most Brands don’t realise the critical gaps that are holding them back. That’s why we created a Strategic Brand Audit Health Checklist — a quick 5-minute self-assessment you can do right now.
To access, simply enter in your details below and as a bonus, you’ll also be entered into the draw to win the full Strategic Brand Audit valued at $3 500 + gst.
A Brand Audit cuts through the noise. It shows you what’s broken, what’s brilliant and what’s bankable."
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KAREN OSORIO