Newstead Park Residences
Newstead Park Residences is a premium two-tower development, each 9 storeys tall, with a total of 104 architecturally designed apartments offering river, city and parkland views. Positioned between Newstead and Hamilton Hill, this project epitomises boutique inner-city living at its best and is strategically located to attract international investors. Surrounded by vibrant lifestyle precincts like Gasworks and James Street, it provides residents with an ideal blend of comfort, convenience, and access to significant infrastructure upgrades, making it highly appealing to both local and global buyers.
Property Type
2 towers, 9 storeys,
104 apartments
Developer
Red & Co
Location
Newstead — Brisbane
PROPERTY BRAND CHALLENGE
The primary challenge was to build a compelling Brand focused on Newstead’s strategic location and major infrastructure projects that would enhance the value of the apartments over time, particularly with Brisbane hosting the 2032 Olympics. Additionally, with two towers offering distinct views—river and park—it was essential to market both equally, ensuring neither tower was seen as less appealing to potential buyers.
PROPERTY BRAND SOLUTION
Brand.4.Profit emphasised the proximity to high-value developments and accessibility to education, health, and entertainment facilities, leveraging forecasts predicting Brisbane's property market growth to attract international buyers. The development was named Newstead Park Residences, with one tower branded as River Residences and the other as Hillside Residences, giving both buildings unique yet equal appeal. A strategic two-stage marketing campaign was launched, with 50% of the first tower’s apartments selling during the pre-release phase, thanks to targeted messaging that positioned the development as a future-proof investment.
I would love to live like a river flows, carried by the surprise of its own unfolding.
JOHN O'DONAHUE
Property Brand deliverables
Brand.4.Profit oversaw the entire Property Branding and marketing strategy from concept to completion. This involved crafting a distinctive Brand Identity and positioning while coordinating lifestyle photography, drone footage, and architectural renders. Key deliverables included an immersive onsite sales display, comprehensive agent sales kits, brochures, signage, hoarding, and a dedicated website. Each element was designed to ensure a cohesive and compelling brand presence across every touchpoint.
Property Brand renders
Keiran Foster, Property Developer — RED & CO
Karen’s expertise in Property Branding and deep understanding of Newstead’s prime location brought the
2 tower development to life. Her strategic pre-release campaigns perfectly showcased the essence and exclusivity of the property, attracting the right buyers and driving rapid sales. Thanks to Karen’s vision and flawless execution, we maximised profitability and elevated the project’s commercial
appeal to an international investor market.
