Rivera River Houses
The Rivéra River Houses project involved four exclusive, three-level luxury houses situated on Brisbane’s prestigious riverfront in Norman Park. This premium location, surrounded by grand heritage homes, positioned the properties in one of the city’s most elite neighbourhoods. Rivéra offered an unparalleled lifestyle, with the Brisbane River as its immediate neighbour and the city’s sights just moments away. These homes were designed to provide an impeccable fusion of architectural excellence and rich lifestyle opportunities, creating a private riverside oasis for high-net-worth buyers seeking privacy, space, and urban convenience in one of Brisbane’s most desirable locations.
Property Type
4 multi-million dollar houses
Developer
EkkoPoint Properties
Location
Norman Park — Brisbane Riverfront
Property Type
4 multi-million dollar riverfront houses
Developer
EkkoPoint Properties
Location
Norman Park — Brisbane
PROPERTY BRAND CHALLENGE
The challenge was multi-faceted. Firstly, it was crucial to sustain buyer interest and excitement over the two-year build period. Given that the target market was extremely niche — comprising just the top 5% of the population in terms of wealth and income — the Branding needed to connect deeply with an affluent audience, particularly wealthy empty nesters looking to invest in their family’s legacy.
Additionally, managing over 50 stakeholders, including architects, photographers, interior designers, advertisers, and builders, presented a significant coordination challenge. Every element, from lifestyle photography to onsite sales displays, had to consistently communicate the dream of living at Rivéra and embody the property’s luxury and exclusivity.
PROPERTY BRAND SOLUTION
To create a distinctive and captivating identity, Brand.4.Profit developed an overarching Brand called "Rivéra River Houses" while giving each home a unique identity by naming them after famous international rivers, adding an air of sophistication and European flair. The central narrative focused on the exclusivity of absolute riverfront living, emphasising the private pontoons, uninterrupted river views, and proximity to Brisbane’s key urban locations, including New Farm and the city centre via ferry.
To reinforce the sense of legacy, the marketing materials emphasised how these homes would become heritage properties, passed down through generations. Each home came with a custom, hard-cover coffee table-style brochure as a keepsake for buyers, representing both the architectural beauty of the home and the luxury lifestyle it offered. Additionally, large-format floor plans showcased the grand scale of the homes, while the onsite sales display, designed in collaboration with architects and interior designers, reflected the homes' quality and vision.
Property Brand deliverables
Brand.4.Profit managed the entire property branding and project marketing process across all channels, from conception to completion. The deliverables included a sophisticated Brand Identity, Brandmarks, and comprehensive Brand Guidelines that ensured consistency across every aspect of the project and its timeline. This included managing the creation of lifestyle photography, aerial and drone shots of the river and surrounds, and rendered visuals of the homes.
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A personalised marketing campaign was developed and executed, targeting Brisbane’s wealthiest individuals through bespoke, personalised brochures, direct mailers, and private invitations to viewings. The homes were promoted through a combination of high-end social media campaigns, press advertising, and exclusive partnerships with real estate personnel.
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The onsite sales display was meticulously designed to tell the story of Rivéra and its unrivalled riverfront views, incorporating both exterior and interior signage that aligned with the homes' architectural excellence. Additionally, a series of high-quality printed materials, including property information memorandums, were developed to enhance the perceived value of the homes.
This meticulous Branding strategy and execution, which involved over 900 branding hours and numerous stakeholders, successfully positioned Rivéra as one of Brisbane’s most exclusive riverfront developments and is Brand.4.Profit’s largest Property Branding project to date.
Absolute Riverfront
Property Brand lifestyle photography
In the lap of luxury
Ben McCarthy, Property Developer — EKKOPOINT PROPERTIES
We engaged Brand.4.Profit to create a stylish, sophisticated Brand that would enhance sales potential for a luxury residential project. Karen delivered a unique and outstanding Brand that differentiates our project while positioning the homes as unique with limited availability.
Karen demonstrated excellent organisation and project management skills rarely seen in the creative industry. We are very proud of the product and our success will in no small part be driven by
Karen’s determination, creativity and inspiration.
