Adagio Living
Situated in the heart of Brisbane’s sought-after suburb of West End, this boutique property development offers 35 luxurious two-bedroom, two-bathroom apartments with multi-purpose rooms. Designed for the sophisticated, double-income-no-kids lifestyle, the apartments feature high-end finishes such as Miele appliances, ducted air-conditioning, and floor-to-ceiling tiles in the bathrooms. The complex offers exceptional amenities, including a 25m rooftop lap pool with a rooftop dog-walking area, multiple entertaining spaces — all located in a vibrant, cultural hotspot known for its eclectic charm and proximity to the Brisbane River.
Property Type
8 storeys, 35 apartments
& rooftop pool & dog park
Developer
Red & Co
Location
West End — Brisbane
PROPERTY BRAND CHALLENGE
The challenge was to design a Brand Identity that encapsulates the vibrant yet elegant essence of West End while appealing to the affluent, professional target market. The goal was to create a name and Brand that conveyed luxury and exclusivity, attracting buyers before the public release and enabling pre-market sales. The brand had to not only capture the energy of the location but also highlight the sophisticated living experience, allowing the property to command higher prices while reducing the need for extensive advertising and sales efforts.
PROPERTY BRAND SOLUTION
Brand.4.Profit developed the Brand "Adagio," a name that evokes the peaceful and effortless flow of life. Inspired by the Arts & Culture of the neighbouring suburb of South Bank, Adagio is a classical ballet phrase meaning 'a succession of slow, soft lyrical movements'. Adagio creates the illusion that one position flows directly from one into another with complete ease and grace.
The Branding positioned Adagio as an exclusive urban retreat, blending West End’s dynamic atmosphere with a serene, elevated living experience. Key positioning statements were crafted to emphasise the high-quality finishes, spacious layouts, and top-tier amenities. The Branding focused on portraying Adagio as an oasis within the energetic and high-energy suburb, appealing to the desire for both vibrancy and tranquillity.
Property Brand
deliverables
To support the pre-release strategy, we designed an exclusive sales brochure aimed at the specific buyer demographic, highlighting the opportunity to buy off-plan.
Additionally, we developed the following Brand Assets:
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A sophisticated Brandmark and Brand Identity that reflect the luxury of the development
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Brand Guidelines for consistent communication
across all marketing materials and social media -
Strategic Brand Positioning aligned with the target market’s lifestyle and budget
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Design elements inspired by the flow of the nearby Brisbane River
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Custom Lifestyle Photography of West End and South Bank and surrounding amenities
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A Look Book that acted as a 'Pre-Release sneak peek before launching the Sales brochure
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An Investment Presentation to potential stakeholders
This comprehensive Branding approach helped sell the property more quickly, appealing directly to the lifestyle desires of the target market and driving higher profits with minimal advertising.
Enjoy an enviable inner-city lifestyle in the sought-after suburb of West End.
Adagio Living —
branded lifestyle photography
Relax in an elevated living space
Charles Duetz, Development Manager — RED & CO
Our experience with Brand.4.Profit was excellent.
They were reliable start to finish, working hard to understand exactly what we were after
and delivering a great product, on time. We now possess a very powerful and targeted sales asset that not only looks great but succinctly reflects our future projects to our sales groups, clients and end users.
As a result we’ve been able to solidify our pre-sales target and secure finance
while pushing our projects forward in a tough market.
Thank you Brand.4.Profit for making my life easier and I look forward to more projects in the future.
