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I’m writing this because “be authentic” is sending too many brilliant women down the wrong road. It sounds empowering. In practice, it often turns into oversharing and under-positioning. Warm posts, kind hearts … and a Brand that doesn’t convert. I want you to keep your humanity and  win more of the right work. That shift starts with clarity , not confession. I’ve spent two decades turning Brands into strategic assets that connect, convert and grow. And I see the same pattern

Google searches for the term “personal brand” have increased fourfold in recent years. Let that sink in. People aren’t just searching for services anymore — they’re searching for you . They’re forming opinions before you’ve even had the chance to say hello. This surge in Personal Branding is closely tied to the growth of digital platforms, remote work, and the gig economy. These shifts have made it easier — and more necessary — for people to build a strong online presence and

If you’ve had even a few quiet moments to reflect, you’ve probably noticed the same thing I see with leadership teams every year: A lot of organisations are working hard — but not moving forward fast. Campaigns are running. Content is going out. Meetings are full. Decisions are slow. The market feels noisy. And the results don’t always match the effort. That’s why Brand Clarity is not a “nice-to-have” in 2026. It’s a growth strategy. Because when leaders can articulate the on

Whether you’re on a board, leading a team, scaling a business, or stepping into a bigger room … your Personal Brand  is forming in the first sentence you say, the first email you send, and the first 10 seconds someone spends on your LinkedIn. And here’s the part most high-performing leaders miss: you don’t get to opt out of having a Personal Brand. You only get to choose whether you shape it deliberately — or let it form by default. Personal Brand Clarity: what it actually is