A Home for Mum or Dad
A Home For Mum Or Dad is dedicated to bringing families together, fostering a sense of unity, empowerment, and inspiration during a critical time of transition. Their mission revolves around providing a compassionate service that ensures a safe and loving new home for aging parents as they retire. Beyond just support, they aim to establish a solid foundation for families to build a joyful and flourishing future.
Industry
Aged Care Home Broker
Brand Type
New Brand
BRAND CHALLENGE:
The challenge was to create a Brand Identity that encapsulates the essence of transition and change — a representation of the delicate process of finding a new home for loved ones. The Brand needed to convey the wisdom, compassion, and patience that A Home For Mum Or Dad brings to every family they serve, while also making sure each family member feels heard, understood, and cared for during this emotional journey.
BRAND SOLUTION:
Brand.4.Profit was commissioned to design a unique Brandmark that symbolised the transformative journey central to A Home For Mum Or Dad’s mission. The Morpho Butterfly, known for its vibrant colors and expansive wingspan, was chosen as the emblem of this transformation. This powerful symbol reflects the beauty and significance of changing from one state to the next, perfectly aligning with the company’s core values and the emotional transitions they facilitate.
Brand
deliverables
The comprehensive branding package delivered by Brand.4.Profit included a thoughtfully crafted Brandmark that embodies the essence of transition and change. Additionally, the project encompassed a complete Brand Identity, Strategic Brand Positioning, Art Direction and Concept and Design Development. To further solidify the Brand's presence, stationery, press advertising, and pitch proposal packs were also developed, ensuring that A Home For Mum Or Dad could communicate their mission effectively across all platforms.
Where choice meets
peace of mind
FOR AUSTRALIAN FAMILIES
Rowan Simpson, Founder — A HOME FOR MUM OR DAD
Working with Karen could not have been easier.
As a small business, I didn’t have the time, expertise or creative knowledge to focus on branding, implementation and marketing but I acknowledge how important it is.
Karen's strategic business advice and Brand workshop made this process a breeze. Karen is efficient, highly creative and knew exactly how to execute our ideas from head to paper. Our marketing collateral looks incredibly professional and we receive so much traction from it.
I cannot recommend Brand.4.Profit highly enough.
