Rinse & Repeat
Rinse & Repeat is a visionary Brand that seeks to revolutionise the traditional laundromat experience for both individuals and local businesses. By offering luxury, first-of-its-kind laundry services and facilities, the Brand aims to create extraordinary first-class experiences for its customers. With a focus on attentive, VIP-style customer service and cutting-edge technology, Rinse & Repeat is dedicated to providing garments with the utmost care and attention while shifting perceptions of what laundry services can be.
Service
Luxury Residential & Commercial Laundry Services
Brand Type
New Brand
BRAND CHALLENGE
The challenge was to redefine the residential and commercial laundry experience by offering luxury laundry solutions at affordable prices, tailored to the unique needs of individuals and each business while ensuring the company's profitability. Additionally, the goal was to professionalise a family-owned business while preserving its core values and passion, and simultaneously supporting the local community through its venture and profits. Rinse & Repeat needed to lift the lid on eco-friendly, luxury washing solutions that would transform industry standards for good.
BRAND SOLUTION
To achieve this, we designed a luxury laundromat concept that had never been seen before, complete with state-of-the-art machines featuring card payments, the highest quality eco-friendly products, and the introduction of Australia’s first laundry drive-through. We established a Brand Tone of Voice that is luxurious yet compassionate, disruptive yet family-focused. The Brand promises to deliver
the results clients need, on time, every time. To ensure the longevity of client relationships and commercial success, we also developed a subscription
model that allows Rinse & Repeat to consistently meet and exceed
customer expectations.
Brand deliverables
We developed a comprehensive Brand Strategy that focused on addressing traditional industry pain points and transforming Rinse & Repeat’s competitive advantage, positioning it far above any competitor. The result is a service that not only meets customer needs but also buys them back valuable time to focus on more important tasks. Our deliverables also included the Brandmark, Brand Guidelines, Brand Identity, Brand Positioning design development and signage for the laundromat and it’s vehicles, uniforms, marketing collateral and new products.
As a result of creating a unique Brand that truly communicated its value in the marketplace, Rinse & Repeat's innovative approach and commitment to excellence, became the go-to choice for luxury laundry solutions in Brisbane.
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KAREN OSORIO
