B.LOVED
B.LOVED, founded by Love Coach Belinder Rygier, is dedicated to helping both women and men find and sustain long-lasting, soul-connected love, regardless of their current relationship status. Through revolutionary advice, coaching, bootcamps and courses, B.LOVED empowers individuals to build the right foundations for self-love, eliminate
self-sabotaging behaviours and petterns, and attract the right partner into their lives.
Industry
Brand Deliverables
Love Coach
Complete Brand Suite & Marketing Collateral
BRAND CHALLENGE:
The challenge was to create a cohesive and emotive Brand that integrates B.LOVED's diverse offerings — courses (both in-person and online), bootcamps, a podcast, an online store, events, and social media — into a unified experience. The Brand needed to resonate authentically with both men and women facing relationship challenges, encouraging them to engage with and trust in the B.LOVED journey.
BRAND SOLUTION:
To address this, the Brand was designed to connect deeply
with each individual, offering sincerity and authenticity in every interaction. The program was crafted to lead participants on a transformative journey of self-discovery and acceptance, with a Brand Identity that speaks universally to all genders, ages, and relationship types.
As a Personal Brand, Belinda needed to be at the forefront of all the visuals, storytelling and communications to help further forge the connection to her audience — showing both her strength and her vulnerability. Belinda’s natural nature and her infectious laugh and vibrant energy are the foundations of her business and the reason she is so successful. This was critical to translate through her Brand.
Brand deliverables
The Branding project included the development of a distinctive Brandmark that incorporated the graphic of a heart (the core of the business) with the gender symbols. A comprehensive Brand Guidelines was developed to support Belinda’s team of suppliers (who ranged from marketers to web developers to app designers and event managers and personal assistants.
Additionally, strategic brand positioning, art direction,
concept and design development were delivered, not only
for her overarching Brand but also her Sub-Brands, which she developed as independent services and products. The project also involved the creation of essential materials such as business cards and web design, ensuring consistent and impactful communication across all platforms.
