DDP Sports Management

DDP Sports Management is set to become the leading boxing Brand in Australasia, specialising in VIP events and the promotion of elite boxers — both male and female. With ambitions to be globally respected, DDP Sports Management is committed to redefining the boxing industry and elevating the sport to Tier One status.

Industry

Elite Sports

Brand Deliverables

Brand Awareness in a new market

BRAND CHALLENGE:

The challenge was transforming boxing's image into that of an elite sport accessible to all, while ensuring that every event is a premium experience. DDP Sports Management aimed to change perceptions by hosting high-calibre events that combined intense action with exceptional first-class entertainment,
creating an unforgettable VIP experience for all attendees.

BRAND SOLUTION:

To achieve this, Brand.4.Profit and DDP Sports Management had to collaborate closely with its athletes, strategically planning matches that not only highlighted their skills but also expanded their fan base. These carefully curated bouts, featuring both local and international talent, was pivotal in establishing the athletes' careers and enhancing their public profiles. The new Branding had to be powerful, in your face bold, unapologetic and strong in its key positioning — “The Future of Boxing is Here”.

Bus Stop Billboard MockUp 2DDP copy 2.jpg

Brand deliverables

Brand.4.Profit provided a comprehensive Branding suite, including the creation of a distinct Brandmark,
a cohesive Brand Identity, and strategic Brand Positioning. The project also encompassed art direction, concept and design development, and the production of essential materials such as Brand Guidelines, a corporate profile brochure, athlete bio cards, stationery, and press advertising.

Ensuring DDP Sports Management’s Brand was consistently represented across all platforms, Brand.4.Profit also developed pitch proposal packs which resulted in high-level sponsorship of their elite athletes — funding previously unavailable to them as they were not deemed to be in the 'big league'.