Rosh Tech
Rosh Tech is an award-winning IT partner that has been delivering cutting-edge technology solutions to small and medium-sized businesses (SMBs) for nearly 30 years. With a proven track record of exceeding client expectations, Rosh Tech provides more than just IT services – they offer peace of mind. As a professional and reliable partner, Rosh Tech serves SMBs across South East Queensland and Northern New South Wales, providing not only technology solutions but also strategic advice. Their expertise extends beyond IT into Voice Technology, Print Solutions and Cloud Services, making them a comprehensive partner for SMBs seeking technology that drives business success.
Industry
Voice, IT, Print & Cloud Solutions
Brand Type
ReBrand
BRAND CHALLENGE:
After 30 years in the industry, Rosh Tech’s Brand had become synonymous with IT services, despite their expanding offerings in Voice, Print and Cloud Solutions. The challenge was to modernise the Brand without losing the core values of exceptional customer service, respect and integrity. There was also a need to reposition Rosh Tech as an innovative, all-encompassing technology partner that helps small businesses optimise every customer touchpoint. Additionally, the Brand needed to be more recognisable for its ability to save companies time and money by streamlining their business processes through interconnected technology solutions.
BRAND SOLUTION:
The rebrand centred around making Rosh Tech’s value proposition clear and front-and-centre. The updated Brandmark reflected the full range of services offered, reinforcing the idea that Rosh Tech is a one-stop shop for SMBs. By designing a logo that communicates their expertise across IT, Voice, Print and Cloud Solutions, we helped enhance clients’ understanding of the business's comprehensive offerings.
The tagline “keeping our fingers on the pulse” was introduced to convey Rosh Tech’s forward-thinking approach and human touch. The pulse design symbolised technology as the beating heart of any successful business, signifying Rosh Tech’s commitment to staying ahead of the curve while remaining approachable and passionate.
VOICE
IT
PRINT
CLOUD
Brand deliverables
Brand.4.Profit delivered a full suite of Brand services, starting with Brand Strategy and development from concept to execution. This included a new Brandmark, Brand Guidelines, Brand Identity and positioning across both digital and print platforms. Additionally, we provided a range of deliverables, including a Capability Statement Brochure, personalised client presentations, corporate stationery, website redesign and office signage. By simplifying complex technical information into easy-to-understand infographics, we helped Rosh Tech's clients make quicker, informed decisions, saving them time, money, and reducing stress in their daily operations.
