Shaune Clarke Inc
Shaune Clarke is a seasoned marketing strategist and entrepreneur, having founded multiple businesses and charities under his name. He is also an accomplished author, speaker, and strategic copywriter, known for his own distinct style, masterclasses, courses, and success formulas.
Clarke is passionate about creating ROI-driven campaigns that help people make informed buying decisions, emphasising the importance of "Dynamic Positioning," where a Brand's Position in the buyer's mind is multifaceted and strong. His strategies make products and services indispensable to customers while avoiding overexposure in the digital space. He simplifies complexity in marketing and continuously seeks unique advantages that ensure long-term success and impact in the marketplace.
Industry
Entreprenuer, Charity
Brand Type
Three New Brands & Brand Hierarchy
BRAND CHALLENGE:
The biggest Brand challenge was crafting distinct identities for a man with a diverse portfolio of businesses, each requiring its unique brand image while remaining connected under an overarching Brand Name. The goal was to ensure that every business stood out in its respective market while maintaining a cohesive and recognisable Brand Essence that tied them all together.
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This delicate balance demanded a strategic approach, where the individual Brands reflected their unique Value Propositions and Market Positioning, yet seamlessly aligned with the overarching Brand Identity, creating a unified and powerful Brand Presence across all ventures.
Shaune Clarke Inc — Personal Brand
HISTORY BEGINS
The logo for Shaune Clarke’s Personal Brand is visually sleek, sharp, and undeniably intriguing, designed to tell a story that is uniquely his. The design incorporates graphic elements from the tattoo inked on his right arm, seamlessly integrated into the letter 'A' of his surname. This not only adds a deeply personal touch but also invites curiosity and conversation, making the logo more than just a visual mark — it becomes a reflection of his journey, values, and identity.
The result is a compelling symbol that captures the essence of who Shaune Clarke is,
blending personal significance with professional impact. Ask him about the story behind the tattoo,
and you'll uncover a narrative that enriches the Brand even further.
Big Brand Speaking — Business Brand
A SUITE OF PROFITABLE BUSINESSES ARE BORN
Shaune Clarke built a business teaching entrepreneurs and leaders to create seven-figure enterprises by monetising their Value Propositions through workshops and courses. His company, structured into three divisions—Speaking (half-day workshops), University (eight-day courses with top business owners), and Partnership (commercial collaborations with profitable outcomes)—quickly gained traction. The newly designed Brand and logo fully supported this Vision, driving massive recognition and trust within his expansive networks.
Food.Love.Humanity. — Charity Brand
THE IMPORTANCE OF GIVING BACK
Food.Love.Humanity. (born from Shaune Clarke's deep passion for making a meaningful impact beyond profit) envisions a world where food connects and heals. To authentically represent this Mission, extensive research was conducted on the streets, engaging directly with the homeless to better understand and serve them. The logo, inspired by street art and graffiti, embodies the Brand’s Essence of energy, optimism, and imperfection.
With a raw and youthful typeface symbolising vthe personal touch, the apple in the logo represents the seed of life we plant in others, touching hearts in gratitude. This colourful and expressive Visual Identity powerfully unites the humanity experience, aligning with the Brand’s Mission to inspire a healthier, more compassionate world, one meal at a time.
