Jo Leveritt MAICD
From Respected Regional Leader to a Personal Brand Built for Bigger Rooms.
Before Amplify, Jo Leveritt already had the substance. She was a highly respected lawyer, advocacy leader and founder, well known in Bundaberg for her work across business, charity, reform and community leadership. But like many women operating at a very high level, her reputation had outgrown her visibility.
Jo was deeply credible. Her Personal Brand had simply not caught up yet. She wanted a Brand that could unify her many roles, reflect the calibre of her leadership and position her beyond regional recognition into bigger rooms, broader influence and a more national profile. That is exactly the kind of transformation Amplify is designed to create.
The Brand Challenge
Jo’s challenge was not a lack of experience. It was a lack of Brand cohesion.
There was no defined Visual Identity in place for her Personal Brand, no clear master narrative and no consistent Brand system bringing everything together. Online and in public-facing spaces, the breadth of her work could read as fragmented rather than powerful.
She needed a Brand that could make the answer to “Who is Jo Leveritt?” immediately clear — and signal calm authority, credibility and national relevance from the very first impression. Known as a hero in her own hometown Bundaberg, Jo also required to translate her Brand to a national audience.
The Brand Solution
Through Amplify, we built Jo’s Personal Brand around one clear idea:
A national voice in high-stakes advocacy, where calm authority leads.
We defined her Brand Essence, clarified her positioning and shaped a Tone of Voice that feels exactly as she does in real life: Composed. Precise. Strategic. Human. The result was a Brand designed to communicate trust, structure, credibility and quiet command — without noise, self-promotion or overexposure.
This work also laid the strategic foundation for LEVARA™ Advocacy — Jo’s next-level platform sitting between community services and legal representation, helping people achieve fair outcomes when they cannot afford or access a lawyer in time and training advocates to practise to a consistent, decision-ready standard. It is the natural progression of her Personal Brand: a bigger expression of her voice, values and leadership as we begin to launch the company by the end of 2026.
Leadership Visibility Photoshoot
A powerful Personal Brand needs more than strategy. It needs to be seen, understood and trusted at a glance. For Jo, we created photographic assets that signal calm authority, credibility and national relevance across every context she steps into.
Locations were intentionally selected to reinforce the Brand. Jo’s presence was guided in real time, shaping posture, expression and range so the imagery supports her messaging across website, LinkedIn and broader brand collateral.
The result is a Leadership Visibility Photosuite that feels composed, elevated and strategically aligned. We've created a powerful visual identity that holds its own in bigger rooms.
STRATEGIC STYLING & VISUAL ALIGNMENT
Styling within the Amplify program is approached as part of Brand strategy. Every decision is guided by how Jo needs to be perceived in higher-stakes environments.
With our expert stylist on board, we defined a clear colour direction, considered garment structure and refined key pieces to ensure consistency across photography, speaking engagements, media, and in-room presence. We supported the selection and sourcing of her wardrobe to align with her leadership style and capabilities while remaining authentically 'Jo'.
The outcome is a wardrobe that functions as part of the Brand, reinforcing clarity, confidence and leadership at every touchpoint.
The Brand Results
Today, Jo’s Personal Brand feels like the level she was always operating at.
Clearer. Stronger. More cohesive. More visible.
She now has a Brand that supports her national ambition, strengthens her leadership presence, creates consistency across every touchpoint, and provides the strategic platform for the launch of LEVARA™ Advocacy.
Most importantly, Jo no longer looks like a woman doing many impressive things.
She now looks exactly like what she is: a calm, credible, high-calibre leader with a Personal Brand built for bigger rooms, broader influence and what comes next.
A national voice in high-stakes advocacy, where calm authority leads.
The Amplify Program has been incredibly valuable. Together, Karen and Bec bring intelligence, creativity and experience. There is clear reasoning behind everything they do, and nothing is left to chance. Both are prepared, strategic and intentional. As a result, my Personal Brand now feels aligned, elevated and truly reflective of the work I’m doing.”
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JO LEVERITT MAICD
Personal Brand Deliverables
01.
Discovery & Insights Consult:
A deep strategic session to uncover Jo’s strengths, values, leadership direction and next-level opportunities.
02.
Personal Brand Strategy:
The strategic roadmap for how Jo should be positioned, seen and communicated as she grows her influence.
03.
Brand Essence:
The distilled heart of the Brand — the core idea, emotional impression and leadership energy the Brand must consistently communicate.
04.
Leadership Visibility Photoshoot:
Premium photography designed to strengthen visibility, credibility and leadership presence.
05.
Visual Identity:
Including Jo’s own Brandmark, Monogram, refined colour palette, typography and overall design look and feel.
06.
Brand Guidelines:
A clear framework for how the Brand should look, sound and show up — making it easier to stay consistent, polished and recognisable everywhere.
07.
Brand & Marketing Assets:
Including stationery, website, Social Media templates, LinkedIn Profile Audit and Speaker Kit — giving Jo practical tools she can use immediately to show up with confidence and professionalism.
