The Skyring™ Group
The Skyring™ Group is a boutique non-bank Australian income manager with a strong reputation for helping clients achieve financial success over the last decade. As a family-owned business, they operate across four distinct sectors: Asset Management, Chartered Accountants, SMSF (Self-Managed Super Fund) Administration and Real Estate. Their focus is on delivering sustainable, long-term financial solutions that empower their clients to grow and safeguard their wealth.
What sets The Skyring™ Group apart is their direct accountability to investors, ensuring personalised service and consistent returns. Their client-centric approach, combined with their extensive expertise across various financial channels, makes them a trusted partner for individuals looking to maximise their portfolios and grow their funds while planning for the future.
Industry
Asset Management | Chartered Accountants | SMSF Administration | Real Estate
Brand Type
Mergers & Acquisitions
BRAND CHALLENGE
The primary challenge was to merge four separate companies, each with its own unique visual identity, operational processes, and Branding. These businesses had been functioning independently under different names and Brand styles, leading to confusion in the market and fragmented communications. This lack of cohesion resulted in a diluted Brand presence and higher operational costs, as each business operated under its own marketing, staffing, and operational processes.
The goal was to simplify and unify these operations, reduce redundancy, and bring all four companies under one strong, consistent Brand Identity. This also included creating a single, clear message that would resonate with clients across all business divisions, ensuring that Skyring could be recognised as a one-stop financial solutions provider.
Brand solution
To address the Brand Challenge, Brand.4.Profit developed a cohesive Brand Strategy, starting with the creation of a new overarching name — The Skyring™ Group. Each of the four companies was then renamed in alignment with this umbrella Brand to clarify their individual service offerings while reinforcing their collective identity. For instance, the real estate division, previously known as Property 24, was renamed Skyring Real Estate, while the other divisions followed suit.
We crafted a Brand Essence around the idea of "Your Partners for the Future," emphasising the group’s commitment to building long-term, trusted relationships with clients across all sectors. This messaging highlighted the The Skyring™ Group as more than just a collection of businesses — it positioned them as a unified financial powerhouse that helps clients reach their wealth-building goals through personalised, multi-channel strategies. This transformation enabled the group to consolidate their Brand presence, enhancing both visibility and trust in the marketplace.
Brand
deliverables
The ReBranding process involved a comprehensive set of deliverables. We developed a new Strategic Brand Identity, including the creation of a distinctive brandmark, clear Brand Guidelines and a refined Visual Identity that tied together all business divisions. The strategy also included the creation of marketing materials such as brochures, corporate stationery, PowerPoint templates, and information memorandums.
Beyond visual Branding, we designed and implemented a Corporate Communications and Implementation Plan that covered everything from telephone scripts and email templates to press releases and social media announcements. This ensured consistent messaging across all platforms and touchpoints for internal employees, clients and stakeholders.
Interior design
In addition to this, we took on the interior design of the The Skyring™ Group’s office, selecting wall colours, artwork, furniture and even designing the reception desk to reflect the new Brand image. External and internal signage was installed to reinforce the Brand at every physical touchpoint.
